Effective and Last Updated: July 2013
We collect two types of information from you: i) information that you voluntarily provide to us (e.g. through a voluntary registration process, sign-ups or emails); and ii) information that is derived through automated tracking mechanisms.
•Voluntary Registration Information.
In order to fully access some services on the Websites, you may have to complete a registration process, during which we will collect personal information about you. The information may include your name, address, telephone number, and email address. We do not collect personally identifiable information about you except when you specifically provide such information to us on a voluntary basis.
•Voluntary Information for Services and Features
We also collect personally identifiable information when you choose to use certain other features of the Websites, including: i) making purchases, ii) consenting to receive email about upcoming promotions or events, iii) commenting on products, and (iv) links to our Facebook pages, Twitter handle, etc. When you choose to use these additional features, we require you to provide your contact information in addition to other personal information such as your phone number, billing and shipping addresses and credit card information that may be required to complete a transaction. Occasionally, we may also request information such as your shopping preferences and demographics which will help us better serve you and our other users in the future.
You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the Websites.
HOW WE USE YOUR INFORMATION
The Websites only uses your personal information for the original purpose for which it was given. Your personal information will not be sold or otherwise transferred to unaffiliated third parties without your approval at the time of collection.
DIAMOND will not disclose, use, give or sell any personal information to third parties for any purposes other than to our suppliers and other third parties who need to know in order to deliver services on behalf of DIAMOND, unless required to do so by law. Further, DIAMOND reserves the right to contact you regarding matters relevant to the underlying service provided and/or the information collected.
Please note that personally identifiable information is used only to provide you with a more enjoyable, convenient online experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your personally identifiable information to support and enhance your use of the Websites and their features, including without limitation: fulfilling your order; providing customer service; and otherwise supporting your use of the Websites.
DIAMOND may use your personal information for targeted advertising toward you based on things such as region, gender, interests, goals, habits, etc.
We may permit certain trusted third parties to track usage, analyze data such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring website (if any) and other parameters in the URL. This is collected in order to better understand our Site usage, and enhance the performance of services to maintain and operate the Websites and certain features on the Websites. We may use third parties to host the Websites; operate various features available on the Websites; send emails; analyze data; provide search results and links and assist in fulfilling your orders.
We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control.
DIAMOND may disclose contact information in special cases where we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms and Conditions of Use or may be causing injury or interference with our rights, property, our customers or anyone who could be harmed by such activities.
WE ARE NOT LIABLE OR RESPONSIBLE FOR THE PERSONALLY IDENTIFIABLE OR OTHER INFORMATION YOU CHOOSE TO SUBMIT IN FORUMS SUCH AS A BULLETIN BOARD, CHAT ROOM, FACEBOOK PAGE, TWITTER HANDLE, OR ANY OTHER PUBLICLY ACCESSIBLE AREA OF THE SITE.
We use non-identifying and aggregate information to better design our website and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.
HOW WE PROTECT YOUR INFORMATION
We are committed to protecting the information we receive from you. We take appropriate security measures to protect your information against unauthorized access to or unauthorized alteration, disclosure or destruction of data. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.
ACCESSING AND UPDATING YOUR PERSONAL INFORMATION AND PREFERENCES
We provide mechanisms for updating and correcting your personal information for many of our services. You may modify or remove any of your personal information at any time by logging into your account and accessing features such as edit and account.
If you no longer wish to receive updates or notifications you may opt-out of receiving these communications by clicking on the OPT OUT or UNSUBSCRIBE link.
CHILDREN'S PRIVACY AND PARENTAL CONTROLS
We do not knowingly collect personal information from children under 13. DIAMOND believes that parents should supervise their children’s online activities and consider using parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also prevent children from disclosing online their name, address and other personal information without parental permission.
DISCLAIMER TO SECURITY
NOTIFICATION OF CHANGES
1880 East St. Andrew Place
Santa Ana, CA 92705
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